Learning to design is learning to see, an adventure that gets more and more captivating the further you go. A love letter to my profession…. by Oliver Reichenstein

Companies use the Design to try to differentiate their products, create bonds, status…

Design is a package with beauty and functionality based on our expectations. We see it, and we like or not.
It is up to the companies to create what we want.

Take some time to read the original article that explains that the learning process of Design is like learning to see. There are some interesting points of view from known gurus in the field.

Excerpt from http://ia.net/blog/learning-to-see/

This is because despite the more common use of the word, the technical term “design” is not primarily about appearance, fashion, superficial beauty, or personal taste.

“[Design] is not just what it looks like and feels like. Design is how it works.”
— Steve Jobs

We can draw two axes: the layperson’s version from “ugly” to “pretty”, and the designer’s version from “broken” to “works well”. This is not the only way to look at design, but it makes a lot of sense when we talk about user interface design:

steve-jobs-chart5@2x

“Our mind is not a camera. Seeing is not a passive act. We see what we expect to see, or, as Anaïs Nin put it so beautifully: “We don’t see things as they are, we see them as we are.””

Original Article: Here

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